Social Media Is Not Magic

Tinker Bell

Abracadabra and poof…I waved my marketing magic wand, I built my Facebook page, so why are my sales not increasing overnight?

The above scenario is something I hear over and over. Truth of the matter, social media takes some patience. When you first start you social media marketing, it can be frustrating and overwhelming. I know I’ve been there. You start off with your first couple posts and tweets and then you start wanting to tap the invisible microphone in front of you…Testing, 1,2,3...Hello can anyone hear me?

Don’t worry it gets easier. Let everyone know you are using social media. Tell the world! Tell your employees. Tell your family. Tell your past and present colleagues. Tell your past and present business associates and most importantly, tell your past and present customers. If you don’t tell them, how will they know?

Put it on your business cards. If you don’t want to reprint new business cards, create a card just for networking. When you meet someone, hand them your networking card that lists your website and all your social media networks.

Print it on your receipts, invoices and all marketing materials. Put it everywhere. You will be surprised once people know about your social media marketing how responsive they will become.

Not sure where to start with social media, contact us and we’ll be happy to work with you to start a program that is tailored to your business.

  2 COMMENTS
2012 Social Media
  • Written by: Yvonne A Jones

    Good points, Jennifer. I encounter this type of thinking frequently. First, business owners thinking that their online marketing strategies should rest on the shoulders on a Facebook Fan Page, or questioning why their business in not increasing after having a Fan Page up for two months. It takes patience, and marketing in other ways, and as Social Media Managers, it’s our job to educate them.

  • Written by: socialdragon

    So true Yvonne. I couldn’t have said it better!

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