Recently I’ve noticed people who have a Facebook business page are stuck on the number of likes their page has.

The number of people who like your business page is important but what is MORE important is that people are commenting, liking and sharing your content.

It doesn’t matter if you have hundreds or thousands of Facebook likes if no one is interacting with your page.

Below is a video that shows Facebook likes do not necessarily mean how well your page is doing. Remember relevant content is always necessary. Be conversational on your page. Be yourself and treat your business page as if were mini conversations with friends.

I would love to hear your comments. Do measure the success of your Facebook business page just based on the number of people who have liked your page?