The other day I was talking to a client about how to attract the ideal audience. I told him that customers are not online to buy. He was really shocked to hear that. Are you surprised by that statement too?

Our target audience is on social media. There is no doubt about it! You’re on it! I’m on it! Everybody is on social media. BUT we don’t go online (most times) just for the purpose of buying products and services.

We mostly go online for the news, seeing what is happening, checking out what the latest celebrity is up to, checking out with family and friends and getting sucked into watching videos that are in our newsfeeds.

When I say customers are not online to buy… I really mean that! We don’t go online anymore just for the purpose of buying. We go on social media to socialize. This is where the world is hanging out.

It’s the competition we have to worry about. Our strongest competitor is not the business who is marketing to the same customers as you and sells the same products and services. Instead, your strongest competitor is your customer’s friends and families, the celebrities they follow, the news, the videos. Yes, that includes those cute cat and dog videos.

Basically, every day life is your competition!

The internet is so noisy. It works. It’s effective! I see it working everyday for businesses. To be successful, you have to break through the competition of the noise… the family and friends, etc., in order to reach out to your customers.

It’s hard. It takes a lot of work and it isn’t a sprint. Social media is a marathon. It takes time and it constantly changes. You always have to be updating your social media strategy all the time.

So remember our competition isn’t always who we think it is. It’s time to be creative and break through the noise to reach our customers! Do it once, repeat again and again.