“One of the lessons that I grew up with was to always stay true to yourself and never let what somebody else says distract you from your goals”. ~Michelle Obama

As small business owners, we all want to be an industry leader. Sometimes we think if we keep morphing our brand into something it’s not, then one day – just one day, you’ll become the next “Oprah”.

Unfortunately, it’s when we veer off course from our brand, that’s when we end up losing a bit of ourselves, our messaging and we end up losing our customers.

Did you know your customers buy from you not because of what you sell or the service you provide BUT because they like YOU! That’s right, it’s YOU that makes a difference!

Your social media should always be true to your brand. Treat your social media the same way you act in the “real world”. It should be authentic and transparent.

Be true to your brand and what it represents and you will attract your ideal customers. – Tweet That

Contact us to learn more about keeping your social media authentic.

Be true to yourself and your brand

Published On: August 5th, 2014 / Categories: 2014, Entrepreneurs, Small Business Owners, Social Media / Tags: , /

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