Quick, what does your website say? Do you know?

I often get asked “Traffic is coming from social media so why am I not getting sales from my website?” Most times I’m told “It’s as if my website isn’t working.”

“When directing traffic from your social media & advertising to your website, your website has to be strong enough to close the sale”

According to Missouri University of Science and Technology, it takes users less than two-tenths of a second to form a first impression of your website. That means the user is either going to like your business and learn more, or they will dislike your business and move on to your competitor’s website.

Not too long ago I asked you is it time to improve your website design? I received a lot of feedback, but found most business owners didn’t know how to tell if there was something wrong with their website.

That’s why I’m so excited to share my newest find with you. It’s testing your website’s usability. I’m not affiliated with this at all. I just wanted to share it with you as it is a must for all website owners.

What I love is that it’s in beta and is a free tool. It provides insight into your website from a real person. A video is sent to you by email (I received my video in 3 days). An unbiased person checks out your website and describes their user experience. They answer three questions on the video:

1)      First impressions of the website

2)      What would you do next on this page?

3)      Thinking of your overall experience, what did you like about this? Would you return to it?

I was impressed with the video I received about my website. It was around the five minute long. It was professional and offered valuable comments and feedback. I liked that an unbiased person who has never seen my website before was looking at it fresh for the first time. Their user experience is documented and you can hear and watch everything they are doing. You can visually see if your website is confusing to the user or not.

If you want to have someone review the usability of your website, you can check it out at Peek by User Testing.


Published On: May 12th, 2014 / Categories: 2014, Small Business Owners, Websites / Tags: , /

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