What’s the best way to let people know about you and give them behind the scenes look at your business? Social media is the best way to reach your target audience!

Before social media, we could post an advertisement in the newspaper or magazine and hope that people were reading it. It was a static ad, which means the advertisement remained the same. The content of the advertisement could not be changed, could not be updated.

With social media, you can communicate with the same audience your newspaper attracted, but you don’t want to have static communication. You can continually add additional comments, more posts that will entertain, educate and inform your audience and you can do this by using words, photos and videos.

Social media recently worked for two local businesses… and without a lot of work

Londonpreneurs creates a video blog of entrepreneurs based in London, Ontario. It’s an opportunity for business owners to promote their business and also share tips and tricks for success.

Londonpreneurs Facebook page often posts behind the scenes photos. It may be images of the host, Michelle Carter, picking out clothes, jewelry ideas, makeup, etc from their many local sponsors.

I love behind the scenes photos. And this is the post that caught my attention.[fb_embed_post href=”https://www.facebook.com/londonpreneurs/photos/a.887175944654977.1073741828.805539609485278/924630614242843/?type=1&theater” width=”550″/]

One day after Londonpreneur posted the picture of the dress, Street Boutique Canada posted this on Twitter

Open 11-6 at Hyde Park Market #ldnont #fashion truck pic.twitter.com/iknjuomI8R

— Street Boutique (@StreetBCanada) June 2, 2015

I went to Street Boutique Canada and told Anne-Marie I was interested in the dress that was shown on Londonpreneur’s Facebook. She told me Michelle returned the dress hours before I arrived. Not only did I purchase that dress, I also bought other pieces of clothing.

If Londonpreneur’s had not posted the dress, Street Boutique Canada would not have been top of mind awareness with me and, chances are, I would not have made a purchase.

Social media works. I see successes, big and small, every day! Work your social media often and consistently. Be creative. It doesn’t have to be fancy. It can be photos like Londonpreneur posted. Everyone carries a smartphone, use it capture photos (and videos). Make an effort to put your business out there and I guarantee social media will work for you!

If you haven’t already, watch my interview with Michelle Carter of Londonpreneurs.

Photo source: Stuart Miles at FreeDigitalPhotos.net