In an ideal world, it would be great to have our business on all the social media platforms. Unfortunately, we don’t live in a perfect world. If you’re like the majority of business owners I talk to, you own a small business, or employed in a small business, and have a limited budget.

Most people believe the best plan is to be everywhere. That’s not always true. Another myth is just be on the “popular” social media platforms like Facebook and Instagram. While they are popular, they may not be best suited for your business.

You don’t have to be on all social media platforms to be effective. When it comes to streamlining your social media, making it work 100% for your business needs, sometimes…less is more!

Here are 10 quick questions to ask yourself before starting social media:

  1. How much time can I spend on social media?
  2. How often will I post on social media?
  3. Will I be responsible for my own social media?
  4. Will my employees be responsible for my social media?
  5. Will I outsource my social media?
  6. What is my comfort level with social media?
  7. What types of info will I be posting most often?
  8. Where are my customers hanging out online?
  9. Is your product/service best displayed visually with pictures and videos instead of text?
  10. Am I willing to commit to a strong social media presence?

Take the necessary time to plan your social media. Don’t just throw it up in the air, hoping it will all fall into place.

I would love to hear which social media platforms are best for your business?


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