When you meet others in person, you have seconds to make a good lasting impression. You want that impression to be memorable so they will think highly of you. When it comes to social media, the same thing holds true.
Your social media could actually be the difference between a new customer who will buy from you and someone who scrolls by your social media and not give you a second thought.
When your social media isn’t complete it’s like having a retail store that doesn’t have a sign, only one rack of clothes and you hope that customers will buy from the rest of the store even though they cannot see what you sell.
How to complete your social media profiles
- Complete bios/about sections in full detail
- Add contact information
- Add a link to your website
- Add photos such as headers, cover photos and profile pictures
- Claim your custom URL
- Include your social media icons on your website
- Consistently post on all social media
Once you have your social media completed in full, don’t forget to use them. Posting content that resonates with your audience is key. Don’t get in the habit of posting once. Maybe another post in two days. Another in a week, and then another in a month. Before you know it, six months have passed and you haven’t posted anything! Not only have you not kept your social media current, now your customers have stopped interacting with you.
If your social media sites appear to be abandoned, and your customers are ready to buy from you, they will go to the competition whose social media is being used properly and buy from them.
Don’t let your social media fall behind. Your customers are online… Are you?
